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Jal Gua launches at Whole Foods in Canada!

Jal Gua launches at Whole Foods in Canada!
February 15, 2016 Jal Gua

FOR IMMEDIATE RELEASE: Former child soldier, musician and activist Emmanuel Jal launches his revolutionary super-food at Whole Foods Market in Ontario, Canada


International Hip Hop Artist, Author and Activist, Emmanuel Jal brings to mainstream consumers his African-inspired super-food, Jal Gua.


Former child soldier and international hip hop artist, actor and activist, Emmanuel Jal, is set to launch Jal Gua at Whole Foods Market. Jal Gua is a super food, which can be added to meals or drunk on its own. Jal Gua, which means “Walk in Peace” in the Naath language, is perfect for individuals with hectic schedules, who are health conscious and in need of foods rich in iron, vitamin B1 and vitamin C.  Jal Gua, made of all-organic ingredients and whole foods, is also designed for the socially conscious consumer as a portion of all sales go to charity.


Toronto, Ontario – February 2016 – Jal Gua, a super-food developed by former child soldier and international hip hop artist and activist Emmanuel Jal, will be sold at selected Whole Foods Market locations in Ontario,Canada starting this month. Jal Gua is an African inspired product that provides 140% iron and many other essential vitamins and nutrients. Jal Gua is currently sold at selected Foodland and Sobeys stores, the Big Carrot (Toronto) and specialty supermarkets and health food stores in Ontario.

Emmanuel, a South-Sudanese former child soldier, who went onto become an international recording artist, author and entrepreneur, created Jal Gua in 2012 after being hospitalized twice, diagnosed with high blood pressure and his doctors feared diabetes was not far off. Emmanuel, noting that few from his village suffered from diabetes, returned to eating traditional African foods and ingredients in an attempt to normalize his diet. He developed Jal Gua, using the staple African foods sorghum and moringa, to add to smoothies, drink on its own as a supplement or sprinkled on top of his food to give him an extra nutritional boost. Emmanuel returned quickly to perfect health and launched Jal Gua last fall to bring his super food to Canadian consumers.

Jal Gua is a multi-purpose super-food in the form of a powder, which can be mixed with cold water as a drink, added to smoothies, drank as a tea or made into soup or sprinkled on cereals, porridges, and salads. Jal Gua contains an average person’s recommended daily intake of:

  • 140% iron
  • 30% copper
  • 10% phosphorus
  • 2% calcium
  • 6% Vitamin A
  • 40% vitamin B1
  • 15% Vitamin B2
  • 45% Vitamin C
  • 12% fibre.

Jal Gua is made with all organic ingredients. Jal Gua is also gluten free.

Emmanuel is an internationally recognized public speaker and performing artist, tirelessly working to share his story of war, peace and social activism and empowering others through local and international initiatives. Emmanuel believes that a healthy body is the first step towards creating change and as such, he has invented Jal Gua.

Emmanuel was born into the life of a child solider on an unknown date in the early 1980s in the war-torn region of Southern Sudan. Through unbelievable struggles, Emmanuel managed to survive and go on to become an international recording artist, achieving worldwide acclaim for his unique style of hip hop with its message of peace and reconciliation. His music, message and passion were born from his personal experiences.

Emmanuel also co-starred with Reese Witherspoon in the Warner Brothers motion picture, THE GOOD LIE, which tells the story about the journey of four young Sudanese refugees (based on The Lost Boys of Sudan) who win the lottery; relocation to the United States.

As a witness of war and for his activism, Emmanuel has addressed the United Nations, US Congress, the Carter Centre and the highest tiers of several governments. He is also the founder of Gua Africa, an educational charity for victims of war in East Africa. A portion of the proceeds from the sales of Jal Gua go towards supporting Gua Africa –


Emmanuel Jal will be holding demonstrations, including sharing recipes, at the below locations:


February 11th 11am to 5pm – Whole Foods – 87 Avenue Road, Toronto, ON, Canada

February 12th 1pm to 6pm – Whole Foods – 301 Cornwall Road, Oakville, ON, Canada

February 13th 1pm to 6pm – Whole Foods – 4771 Yonge Street, North York, ON, Canada

February 14th 1pm to 6pm – Whole Foods – 3997 Hwy 7, Markham, ON, Canada

February 18th 1pm to 6pm – Herbs & Nutrition – 572 Bloor Street West, Toronto, ON, Canada

February 19th 1pm to 6pm – Whole Foods – 155 Square One Drive, Mississauga, ON, Canada

March 4th – 1pm to 6pm – Sobeys – 710 Mount Pleasant Road, Toronto, ON, Canada

March 5th – 1pm to 6pm – Sobeys – 199 Roncesvalles Ave, Toronto, ON, Canada

March 6th – 1pm to 6pm – Sobeys – 22 Fort York Blvd, Toronto, ON, Canada

March 10th – 1pm to 6pm – Foodland – 17250 Highway 27, Schomberg, ON, Canada

March 11th – 12pm to 5pm – Sobeys – 1250 Brant Street, Burlington, ON, Canada

March 12th – 10 am to 3pm – Sobeys – 500 Riddell Road, Orangeville, ON, Canada


For media/press:

Susan McClelland

416 465-8824

OR for media/press and all other inquiries:

Cari Flammia

Jal Gua


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